Our Story

“I’ve always considered that rare moment of finding a flawless dress that fits perfectly to be a small victory. I wanted to find a way to share those victories with like minded women” - Nava Co-founder and CEO

We all fantasize about filling our wardrobe with clothing that showcases and encapsulates all that we ever wished for. We know how it is to go from store to store and site to site in search of modest fashionable clothing that is not only comfortable & cute, but also sustains our values. 

With that fantasy in mind ModLi was born.

ModLi is where we bring you unlimited modest stylesso that you can easily shop all in one place. We curate the finest modest fashion boutiques and styles while staying committed to maintaining a high standard of quality and affordable items ModLi has the largest online selection of modest dresses, skirts, activewear, swimwear & more! 

We Believe:

We believe modesty is more than just the dress you wear,  but rather a value that comes in correlation with every aspect of your life as a women, a daughter, a sister, a wife, a mom,  a grandmother or even a great-grandmother!

We believe family is our top priority. Educating our children to learn, love, and live by our values will help us create a better world. With help from our community and everything we surround ourselves with we can achieve this much faster.

We believe in making the choice of being effortlessly classy and naturally beautiful.

Most importantly, we believe in setting a high bar to accomplish all we set out to do in this world, yet doing it with grace and modesty.


Modli is the nexus of beauty and reality. We believe that you deserve to easily find clothing that reflects what you love as well as who you are. We carefully hand-pick all the right items and collect them into one lively marketplace. Modli believes you have the right to love the way you look- minus the hard work- every single day.


The idea that beautiful is perfect is deeply engraved in our minds. Modli embraces the radical notion that beautiful is natural. Our clothing was designed by real women, for real women. Our goal is to enable women to radiate in the comfort of their own skins. As said by Vera Wang, “I want people to see the dress but focus on the woman.”


Modli is inspired by the visionary work of, independent boutique designers. We believe in the power of individuals to enhance the fashion world with their creativity. Through Modli's online marketplace, we bridge like-minded women across the globe and nurture a community based on shared values and common dialogue.

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