The Modest Mermaid

The Modest Mermaid

Melbourne , Australia

The Modest Mermaid was born out of the desire to create fashionable modest swimwear for women who need modesty & sun smart options. Products UPF50+

As keen travellers we have been lucky enough to have visited many countries. Since summer holidays are our favourite, we often have beach time on these holidays. From travelling around the globe, living in America, Australia, London and Hong Kong, we would often see women from all backgrounds who would be wearing clothing at the beach. Having spoken to many of these women and from our travel experience we started to see there was a gap in the market for fashionable and flattering modest swimwear. From our research we found many 'swamp man' type outfits but nothing that looked flattering or made these women feel beautiful. This is where the MM was born. With a 14 year background in fashion, working for some of the biggest international companies in the world and most recently on swimwear ranges, the need for modest swimwear combined with skills and experience over these years brought to life the MM. This is just the beginning of the MM, there will be lots more gorgeous prints and colour to come! We hope you enjoy them as much as we did creating them.

Love TMM xx

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Bouttique Reviews

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The Tropicana set- Swim dress and leggings UPF50+

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virginia ramos Verified Buyer
New York, US April 11, 2019

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