Modest fashion is a new trend in women’s fashion in which women are wearing less skin-revealing clothes, especially in a way that aligns with their spiritual and stylistic requirements for reasons relating to faith, religion or personal preference.
Modest fashion has become a movement, with its own "Modest Fashion Week" and popular models. It's now a huge industry, racking up over $250 BILLION in 2018. (WOAH!)
While modesty may been seen by the previous generations as lame and unexciting (it's not their fault, modest clothing back then was actually lame and boring), the generations that follow are celebrating modesty as a statement of trendiness and worth.
Looking for modest fashion? Check out our awesome modest swimwear collection!